1960s Ann Arbor based record label run by Hugh 'Jeep' Holland, which booked groups like SRC, MC5, The Thyme, The Prime Movers, and The Up.

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The disc draws on the vaults of A-Square Records, founded by Hugh 'Jeep' Holland, a University of Michigan student who was captivated by the mid-'60s rock music explosion. While running Discount Records on State Street, he threw himself into the local scene as an agent, manager, producer and supporter of area bands and musicians, including Discount stock boy Jim Osterberg, who later became Iggy Pop. The storied music lineups at Detroit's Grande Ballroom were overseen by Holland, who died in 1998.

Hugh 'Jeep' Holland is often given credit for the Detroit rock revolution of the late 1960s, and A-Square (Of Course) is named for Jeep's notorious booking agency.