Bob Ufer (April 1, 1920 – October 26, 1981) was the lead broadcaster for the Michigan Wolverines football team for 37 years, starting in 1944. He has been inducted into the University of Michigan Athletic Hall of Honor. He was a member of the Phi Delta Theta fraternity.

Ufer was known for his enthusiastic broadcasts of Michigan football games.

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But football was Bob's great love and as fate would have it, he entered the radio booth at WPAG in 1945 and began a colorful career that spanned 5 decades. He soon initiated a new style of broadcasting: partisan hysterics. The booth was filled with screams, sighs, rage, cheerleading and horn honking.