Firehouse Subs is a chain of submarine sandwich restaurants. Their Ann Arbor location opened in 2013 in the building where White Market and College Shoe Repair used to be on William Street. It closed in 2014.
In the news
Firehouse Subs: A public service announcement, Ann Arbor Observer, May 2013
The firefighting equipment is "not a gimmick," says Jessica Hammond, who owns the Firehouse Subs franchise with her husband, Doug. The chain's founders have built close ties with firefighters across the country.