Founded in 1985 by Joyce Julius-Cotman and Robert Cotman, Joyce Julius & Associates, Inc. became the first research firm dedicated to sponsorship impact measurement. Realizing a desire for brands and properties to showcase the results of their sponsorship programs, Joyce Julius quickly established a reputation as the definitive source for exposure results within the industry.

The firm measures the amount of logo exposure during televised auto racing, and tracks it as a measure of advertising effectiveness.

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