Meyer Produce is a locally owned business, located in Villa Grove, selling a wide variety of produce at the Urbana Farmer's market. Meyer's serves a full range of fruits and vegetables, but considers eggplant his specialty with over 10 varieties, including Japanese, Italian, and Thai varieties.

Owner, Jeff Meyer has been in the business since 1988, taking over for his brother who began farming in 1978 and was amongst the first vendors at the Urbana Famer's Market. His produce is available at the Country Fair Market on Wednesdays, as well as the Urbana Market.

While all of his produce is notable, Jeff is especially fond of his six pound sweet potato grown this year.