April 2013, by markbrocher (CC BY-NC)

Long before this was Wildside Smoke Shop, it was Emerald Video. After being open for 19 years, Emerald Video closed in 2008 "due to the changing nature of the movie rental business". That was replaced with Midnight Muncheez in 2009 ("a late night food and party delivery service"), which was soon replaced with Hooteez Goodeez (a similar service that included a "Booty Call Special"). Then the smoke shop.

Photo of this corner in 2007, with Emerald Video.

Before this location was Emerald Video, it hosted the Isla Vista Foot Patrol for a while.

Contact Information

6547 Pardall Road

Sun–Thu 10:00am–10:00pm

Fri–Sat 10:00am–11:00pm

(805) 968-4488