Oakland's Not for Burning is a book by Amory Bradford [New York: David McKay Company, Inc. 1968.]
Amory Bradford was a former VP of The New York Times and was a special Oakland representative of the Economic Development Administration which provided huge sums of federal money towards jobs and poverty alleviation in Oakland. The program began in 1965 and in 1968, Bradford wrote this book to tout the success of the program [source].