Standard Beverages was a Bay Area beverage company beginning in 1930. They were local bottlers for Nehi beverages, Par-T-Pak beverages, and later Royal Crown Cola, with a plant and offices at 1050 - 39th St. on the Emeryville border.

The company was started in 1930 by John E. Sousa and Gerald H. Mason. 1 In 1937, they constructed a new, larger plant on the location. 2

There are a number of "ghost signs" for Par-T-Pak around the Bay Area, 3 including one on the Plaza Building on Frank Ogawa Plaza. That sign is also visible in a 1943 photo looking down San Pablo Avenue showing the Esquire Theatre.

1936 11950 Sanborn excerpt193519361958 sign 4sign in 2017

Links and References

  1. Oakland Bottling Firm Celebrates Six Years of Progress Oakland Tribune October 12, 1936
  2. New Bottling Plant Is Installed for Standard Beverages Oakland Tribune August 20, 1937
  3. Par-T-Pak Ghost Sign November 15, 2015
  4. ohrphoto.dpoa2.016 Oakland History Center, Oakland Public Library