Current visitor center on Water Street

Mission Statement

The Mission of the Santa Cruz County Conference and Visitors Council is to stimulate the economy by promoting Santa Cruz County as a visitor, conference and film destination through marketing programs including advertising, promotion and 

visitor services.  The priority is on attracting high-yield overnight business during the off-peak periods of the year.

303 Water Street, Suite 100, Santa Cruz, CA 95060-4017
Mon-Fri: 9-4 Sat: Sun: 11-3

(831) 425-1234

(800) 833-3494

Executive Director
Maggie Ivy, CEO
Tax ID
A 501 (c)6 non-profit corporation.

Old visitor center location on Ocean Street

The official organization that promotes tourism and provides visitor services for Santa Cruz County.

Tourist information can be obtained by visiting their website at:, or by stopping by their office when you are in town, or by contacting them by telephone or mail. You can also subscribe to their E-Newletter, so you can keep up-to-date about the latest news on what's new, upcoming events, travel deals and discounts.

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