- Candy Land (Capitola Village)
- Chocolate Visions (Online Store)
- Night Owl Cookies (Delivery Service)
- Segovia's Sweets (Online Store)
- S. Martinelli & Company (Watsonville)
- Swoonbeams Confections (Online Store)
- Java Bob's Coffee Roasting (Westside)
- $10 Store (Watsonville)
- 98 Cents Store (Freedom)
- 99 Cent Store and More (Freedom)
- 99 Cents & Up Store (Westside)
- 99 Cents Store (Watsonville)
- 99 More or Less (Watsonville)
- Big Lots! (Freedom)
- Costco Membership warehouse
- Dollar City (Downtown)
- Dollar Tree (Eastside, Scotts Valley, Watsonville)
- Melissa's 99 Cents Store & Up (Midtown)
- Price Saver (Watsonville)
- Twice as Nice Discount Store (Westside)
Lasers & Lighting Rentals
- A Festive Affair Party & special events equipment rentals.
- Aeris Laboratory gases and welding supply.
- Batteries Plus (Scotts Valley) Batteries for all applications
- Bella Farms -Olive oil (Watsonville)
- Chaikhana Tea Culture (Downtown) Rare and fine teas
- Exchange of Watsonville Gold, platinum, silver.
- 41st Avenue Vacuum Center Vacuum cleaner sales & service.
- H2O4U (Live Oak) Purified water
- Portable Potables Wine & beer making supplies.
- Om Gallery (Downtown, Capitola Village) Handmade merchandise from around the World.
- Site for Sore Eyes (Capitola) Eye wear retailer
- Super Silver (Downtown, Capitola Village) Jewelry and accessories.
- Valencia Creek Farms -Flowers, olive oil producer (Aptos)
- Woodworm Party Store -Balloons and party supplies (Capitola)
- Santa Cruz Pawn (Downtown) Pawn shop, jewelry, time pieces sales & repair
- Watsonville Pawn (Watsonville)
- Felton Feed & Pet Supply (Felton)
- Paradise Pet (Downtown)
- Pet Pals Discount Pet Supplies (Soquel)
- PetSmart (Downtown)
- Trop-Aquarium Pet Center (Santa Cruz/Watsonville)
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