Postcard Row is a group of Painted Ladies on the East side of Alamo Square. It was used in the title sequence for Full House. It's sometimes just called "The Painted Ladies."
Sale of 722 Steiner St.
The green painted lady at the corner of Steiner and Grove sold in June of 2014 for $3.1 million. The previous owner, Michael Shannon, bought the house for $65,000 in 1975. More on NPR.